NAS Model & Intermedia Agenda Setting

(Note: figure from Vargo, Guo, McCombs, & Shaw, 2016[joc])

I am interested in addressing the queries as to whether the traditional news media still have significant influence on the formation of public opinion in the digital age? How do emerging media revamp the media lanscape as well as individuals’ minds? The current ditigal age has generated new queries about the power of legacy and emerging media and their complex interactions.

My research tackles these queries through examining the network agenda-setting (NAS) model and intermedia agenda-setting (IAS) effects across legacy and emerging media.

Representative publications in this area:

Su, Y., & Xiao, X. (2021). Mapping the intermedia agenda setting (IAS) literature: Current trajectories and future directions. The Agenda Setting Journal, 1-28.

Su, Y., & Xiao, X. (2020). From WeChat to “We set”: exploring the intermedia agenda-setting effects across WeChat public accounts, party newspaper and metropolitan newspapers in China. Chinese Journal of Communication, 1-19.

Su, Y., Hu, J., Lee, D, K, L. (2020). Delineating the Transnational Network Agenda-Setting Model of Mainstream Newspapers and Twitter: A Machine-Learning Approach. Journalism Studies, 12(15), 2113-2134.

Su, Y., & Hu, J. (2020). A territorial dispute or an agenda war? A cross-national investigation of the network agenda-setting (NAS) model. Journal of Information Technology & Politics, 17(4),357-375.

Su, Y., & Borah, P. (2019). Who is the agenda setter? Examining the intermedia agenda-setting effect between Twitter and newspapers. Journal of Information Technology & Politics, 16(3), 236-249.

Yan Su
Assistant Professor

My research concerns network agenda-setting, intermedia agenda-setting, and political participation.