Yan Su

Assistant Professor

Peking University

北京大学助理教授 苏岩


I am an Assistant Professor in the School of Journalism & Communication at Peking University, China. I am also the vice director of PKU’s Health Communication Master’s Program. My research focuses on the application of media effects theories in the digital context, emerging communication technologies, and computational social sciences. Recently, I have been focusing on the relationships between social media messages and health perceptions, attitudes, and behaviors, as well as the network and intermedia agenda setting effects across legacy and social media. I have won six Top Paper Awards from AEJMC among other awards. Apart from research and teaching, I am also committed to scholarly and social services. In my spare time, I am a big fan of skyfaring and spontaneous trips.



  • Network Agenda-Setting Model
  • Intermedia Agenda-Setting
  • Misinformation
  • Computational Social Science


  • PhD in Communication, 2021

    Washington State University

  • MA in Emerging Media and Communication, 2016

    University of Texas, Dallas

  • BA in Journalism, 2014

    Xi'an International Studies University


Misinformation and Misperceptions

Misinformation, fake news, disinformation, and various conspiracy theories peak online during presidential election years, health and …

NAS Model & Intermedia Agenda Setting

(Note: figure from Vargo, Guo, McCombs, & Shaw, 2016[joc]) I am interested in addressing the queries as to whether the traditional …

Science Communication

My research also orbits the public understanding of science and social implications of new technologies. My recent studies in science …

Media Spotlight

Media Coverage of My Research

My studies have attracted media attention worldwide. Below are selected reports on my recent research from media outlets in the United …


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